Co-Women Created a Brand New Brand for me

Sometimes the most life-changing ideas don’t come from a grand business plan or a strategic brainstorm - they come from a passing comment by someone who truly gets you.

For me, that person was Jo Chid, and that comment changed everything.

I was already running my accounting business when Jo messaged me one day and said, “A sex worker I know is looking for an accountant — someone she can be fully honest with. Can you help?” It was a simple question, but something clicked immediately. I knew this was something I could do, and more importantly, something I wanted to do.

That one message planted the seed for what is now SW Friendly Accountants — a whole new brand within my business that supports sex workers with safe, judgement-free financial advice. Within about three hours of that conversation, I had a name, a website, and an Instagram page. Jo even gave it the once-over and helped me tweak the final touches. Classic Jo: supportive, intuitive, and always ready to help women bring big ideas to life.

Since launching, I’ve had the privilege of supporting so many incredible clients. I get to simplify tax returns for people who’ve often been made to feel anxious, misunderstood, or excluded by the mainstream finance world. I get to show up at events full of joy, confidence, and celebration — and call it work. I get to build relationships based on trust and transparency, all because Co-Women gave me the space and support to say “yes” to an idea that felt exciting and meaningful.

I genuinely believe that businesses are built stronger when they’re built in the community. Co-Women isn’t just a place to swap business cards — it’s a place where real conversations lead to real growth. It’s where women spot opportunities in each other’s stories, make connections that matter, and show up with a whole lot of heart.

Sex Worker Friendly Accountants wouldn’t exist without that one conversation — and that’s what makes this community so powerful. When women cheer each other on, magic happens.

Want to connect? Find me at @swfriendlyaccountants on Instagram or visit www.swfriendlyaccountants.co.uk Because everyone deserves an accountant they can be honest with.