How to Pitch Your Business in Under Two Minutes

Make every word count and leave them wanting more.

In the world of women in business, first impressions matter. Whether you're introducing yourself at a business networking event, applying for funding, or speaking with someone who could become your next big client, a clear and confident two-minute pitch can open powerful doors.

At Co-Women, we understand that distilling your passion, professionalism, and personality into such a short time can feel daunting. But with the right structure, a strong pitch doesn’t just describe what you do — it creates connections, sparks curiosity, and sets the tone for meaningful collaboration.

Here’s how to craft a concise, compelling pitch that genuinely reflects who you are and what your business offers.

Step 1: Start with Who You Help

Lead with your audience. The most effective pitches are focused on who you serve and the problem you solve. Aim to describe this in a single, straightforward sentence.

Example: “I help women in their first three years of business build clear, confident marketing strategies that work.”

This communicates purpose and relevance instantly, particularly to fellow professionals seeking clarity and impact.

Step 2: Explain What You Do (Clearly)

Avoid industry jargon and stick to language anyone can understand. Focus less on titles or technical processes, and more on the outcomes you deliver.

Example: “Through one-to-one coaching and strategic planning, I help my clients go from overwhelmed to organised with tailored marketing plans.”

This focuses on transformation — the key to helping others see your value.

Step 3: Share a Personal ‘Why’

Your story is part of what makes your business memorable. A sentence or two about why you do what you do helps create trust and builds a human connection, especially powerful in women-led business networking spaces.

Example: “After experiencing burnout in a high-pressure corporate role, I wanted to help other women grow their businesses in a way that feels aligned and sustainable.”

Keep it brief and authentic — a hint of your journey without overwhelming your listener.

Step 4: End with a Clear Call to Action

Let people know what you’d like them to do next. It might be booking a discovery call, connecting on social media, or simply continuing the conversation over coffee.

Example: “If you’d like to chat further, I’d love to connect and hear more about your work.”

A warm, simple invitation works best.

Pro Tips for Pitching with Impact

• Practise aloud to make your pitch feel natural and confident

• Tailor your pitch to your audience where possible

• Don’t try to cover everything — just enough to invite curiosity

• Focus on clarity and connection rather than rushing through

• Be yourself — people buy from people they trust

Where to Go From Here

Your two-minute pitch is more than just a rehearsed introduction — it’s a tool for starting genuine connections. As your business evolves, so should your pitch. Revisit it regularly, test it at events, and don’t be afraid to adapt as you grow.

At Co-Women, we believe that business networking is about more than sales. It’s about building a community, championing your work, and connecting with others who believe in your vision. So take your time, be proud of what you do, and when the opportunity comes to pitch, be ready.